A facial cleanser removes sunscreen, makeup, excess oil, sweat and everyday residue from the skin. It is the foundation of a skincare routine because treatment products are easier to use on a clean, comfortable surface.
What does a face cleanser do?
A cleanser uses surfactants and other cleansing ingredients to lift oil-soluble and water-soluble residue so it can be rinsed away. The goal is effective cleansing without leaving the skin persistently tight or irritated.
Common cleanser textures
- Gel and foaming cleansers: often preferred by normal, combination or oily skin.
- Cream and emulsion cleansers: often suit dry, sensitive or easily reactive skin.
- Oil-based cleansers: can help remove long-wear makeup and water-resistant sunscreen before a second cleanse if needed.
Browse the full Cleanser collection.
Choosing a cleanser by skin type
Oily or blemish-prone skin
Look for a formula that removes excess oil without encouraging repeated over-cleansing. Some blemish-focused cleansers include ingredients such as salicylic acid.
Dry or sensitive skin
Choose a mild formula and prioritize comfort after rinsing. Balancing Cleansing Emulsion is one current option for people who prefer a gentler emulsion texture.
How to cleanse correctly
- Wet the face with lukewarm water.
- Massage the cleanser gently over the skin.
- Rinse thoroughly, including the hairline and jawline.
- Pat dry rather than rubbing.
- Continue with the next steps of your routine.
How often should you cleanse?
For many people, morning and evening cleansing works well. Others with very dry or sensitive skin may prefer a lighter morning cleanse. The best frequency is the one that removes residue while keeping the skin comfortable.
For ZO® users, cleansing is part of the Getting Skin Ready® sequence of cleanse, exfoliate and tone.